Geico s Core Values Of Integrity, Service, And Growth

I like to think that I exemplify GEICO’s core values of integrity, service, and growth in many ways. Since I believe that each truly goes hand in hand with the other, I feel it’s important to gain an understanding of each individually as a way to gain the ability to practice each one. Gaining an understanding of each individually also helps one to show others how they can choose to take on these values, too. Among values that one should hold close to them, integrity, service, and growth are among the most important, to me. In my everyday life, I exemplify integrity by consistently following my moral or ethical convictions and doing the right thing in all circumstances. To me, having integrity means that I am are true to myself and would do nothing that demeans or dishonors me. I keep your promises even if it takes extra effort. I work when I am supposed to and save socializing, snacking, searching the Internet and personal phone calls for break time. I show respect to c oworkers with appropriate conversation and empathy. I am responsible, and I do what I say I will do. Similarly, I exemplify service first and foremost by valuing service. I value it because not only have I been on the receiving end of service, but also the giving end of the spectrum, and I value the feeling I can receive when I am able to help someone in an endeavor. I personally receive the best feeling when I’m helping someone and we are both aware that I cannot gain anything materialistic from myShow MoreRelatedMarketing Thinking17817 Words   |  72 Pageslikely be most successful for our advertising? Who are our competitors? What needs are we fulfilling in the marketplace? Should we apply an existing strategy or adopt a new one? Are we positioning our brand for the long-term? Are we creating the value or are consumers? MARKETING THINKING CHALLENGE 1.2: IDENTIFYING AN ORGANIZATIONS STRATEGY ________________________________________________________________________ What are some of the main activities your organization or one you are familiar withRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesfor permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)748-6011, fax (201)748-6008, website http://www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL WILEY (225-5945). Library of Congress Cataloging in Publication Data Hartley, Robert F., 1927Marketing mistakes and successes/Robert F. Hartley. —11th ed. p. cm. Includes index. ISBN 978-0-470-16981-0 (pbk.) 1. Marketing—United